Promoting Diversity and Pluralism in Contemporary Communication Policies in the United States and the United Kingdom

Recent revisions of media regulation and legislation have emphasized diversity and pluralism as key objectives. Both the Federal Communication Commission’s rewriting of broadcasting ownership rules in 2003 and the United Kingdom government’s 2003 Communications Act insist that the public interest is best met through providing a dynamic, market-led approach to communications regulation. This article highlights definitions of diversity and pluralism that are increasingly ubiquitous in legislative and regulatory instruments that seek to “modernize” media systems in our present “communications cornucopia.” This approach involves conceptualizing media diversity and media pluralism as twin outcomes of strategies designed to maximize consumer choice and market competition. The article argues that we need to challenge the assumption that meaningful forms of diversity can be brought forth only through market structures and questions the validity of quantitative assessments of media sectors that equate choice and competition with diversity. The article suggests that we need to win back a notion of diversity that is based on citizens’ engagement with and interrogation of the world rather than the idea that diversity can be measured simply through the number of organizations and channels in the contemporary media environment.